Capital One - What's Next?

Capital One

Design influences in the financial sector 

 Front cover work of 'What's Next?'

Front cover work of 'What's Next?'

Capital One is one of the top ten credit card issuers and financial organisations in the UK and the USA. As part of a wider design transformation project, we worked with them to research, curate and product 'What's Next: Influences on design'. The project culminated in the creation of an 88-page book featuring a range of digital design focused subjects that will likely influences their customers and their experiences in the next few years.

Built on our diverse knowledge

The project involved numerous phases of research, discussion and workshops around design and technology subjects. Building on our already diverse, hybrid knowledge of technology and design, we focused on subjects that resonated with insights and behaviours already exhibited from Capital One customers or industry competitors.  

Driving change through thought

The core objective of this project was to help the Capital One design team drive awareness and conversation across the organisation into design-themed subjects. The book was showcased at a number of internal events.

A full-production team

To deliver the project we brought onboard a specialist print partner, illustrators and copy team. Working together with our design and product team to deliver the final article.

The introduction to the technology section

An article on chatbots, and their potential future impact

The book was broken into subject groups of: technology, cultural changes and behaviours

The thought piece on the influence of chatbots